The beauty world in the Middle East is not just an exhibition but more than that. It has become a heartbeat for the global beauty and fragrance industry. Beauty World in Dubai attracts more than 50000+ visitors from 139 countries and in this multitude Khadlaj perfumes are ready to spread their fragrance around the world. Despite a long line of international brands, Khadlaj is able to become a tourist attraction.

Khadlaj attracts fragrance enthusiast tourists, industry buyers and influencers by their mesmeric range of perfumes.

A Legacy of Arabian Perfumery

Khadlaj Perfumes is more than just a brand, it's a curator of centuries old fragrance traditions. It is a real originated brand of Dubai established in 1997, the house has built its reputation on crafting opulent and western blends that tells stories through their fragrances. They have presented themself in 80 different countries with 10 showrooms. 5 in Oman and the rest of the 5 in UAE. 

Khadlaj allows visitors to experience rich depth of oud with rare florals, island and musks to their new releases to experience the full range of skills. It represents timeless sophistication and legacy. This brand is an artisan's fragrance creator from centuries old Arabian fragrance tradition which not only make you smell good but also evoke your emotions and memories. 

At Beauty World in Dubai, Khadlaj is not only going to show their new launches but also their best selling classics. Visitors from all around the world will get to experience the deep, smoky elegance of agarwood-based compositions, the warmth of amber-infused blends, and the uplifting freshness of citrus-meets-floral creations. Each perfume will be able to create a different story for you.


Living the Arabian History: Khadlaj Perfumes during Beautyworld Middle East 2025


Being the Platinum Sponsor of Beautyworld Middle East 2025, Khadlaj Perfumes is honored to take the impressive history of the Arabian perfumery to one of the most popular and authoritative exhibitions on beauty and fragrances in the world. It is the most anticipated show and Khadlaj has the privilege to show its eternal traditions and innovative work to an international market as the venue of the show is in Dubai.

But Khadlaj Perfumes has been an upholder of the art of Arabian scent-making, over the decades. Each of the fragrances is made in the honor of the cultural heritage of the land, and is designed through the time-tested artisanal methods which have been passed down since generations. The visitors to the Khadlaj stand will be taken on a capricious adventure of the smell and feel the essence of Arabia which is the dark seductive smell of treasured pure oud to the warm and comforting aroma of amber and sweetness of rare flowers.

At Beautyworld Middle East 2025, Khadlaj will offer an exceptional selection of its most famous scents and culturally influenced fragrances. The brand philosophy of combining the classical with the newest elegant effects is present in every creation, and it leads to the creation of perfumes being both heritage and relevant to the modern life.

This participation is more than an exhibition, it is indeed a celebration of the art work, skill and cultural pride that is Khadlaj Perfumes. The staging of the brand at the event highlights the mission to bring not only the legacy of the Arabian perfumery to the realm of the events, but also to put it on the world map.

Visitors will be treated to a unique experience of the luxurious world of Khadlaj Perfumes at the Beautyworld Middle East 2025 and this is something the visitors are likely to remember just as the perfumes themselves. Tradition and modernity collide here, and each of the scents is a piece of history of sophistication, sensuality and beauty that never fades away.

Khadlaj New Launches for the Event

Khadlaj has launch new products which will be an eye catching attention in beauty world dubai 2025:

  • Island Extrait de Parfum:

Khadlaj Island collection stands out and even it has created buzz in fragrance entusisasts. It is known for its fresh take, tropical fragnance. It is specially known for its freshness and strong longevity. 

  • SHIYAAKA SHADOW:

Special Edition Shiyaaka Shadow (100 ml EDP in Men) brings a refreshing summer touch of elegance, ideal in the daytime when one needs to be confident and show their freshness and energy in the profile.

  • KHADLAJ ISLAND DREAMS:

Island Dreams (100 ml Extrait de Parfum) carries you away to a tropical vacation its exotic and rich fragrance feels like a sunlit refuge that lingers warm and rich.

  • ZAYAAN GOLD:

Zayaan Gold (100 ml EDP for Men) is the ultimate indulgence in a bottle with the initial notes of cognac and raspberry, a floral-resinous heart with tonka bean and rose, and a cozy bottom base of sandalwood, caramel, and oakmoss to leave a lasting residual trail of opulence.

  • KHADLAJ NAFAIS SHARQ:

Nafais Sharq (100 ml EDP on Women) is a representation of elegant femininity as she incorporates gardenia, vanilla, apricot, freesia, and musky amber to provide both the elegance and sensuality.

By each new launch trend Khadlaj is set is bar high to anticipate and sets new trends, which is loved by both traditional and modern fragrance enthusiasts.

Khadlaj exclusive collection and gifting collection

Apart from the new launches there are very few limited edition for Beauty World in Dubai. Khadlaj will unravel the limited edition for special occasions and gifting. They also has to offer personalised gifting services, through which you can mention the name, small message or initials on it. There are many beauty world brands out there. But Khadlaj gives you special space to connect the luxury with personal connection and make it special to be a part of Khadlaj Perfumes.

2025 Khadlaj fragrance trends

The beauty world Dubai is all set for 2025 this year ahead. Khadlaj will be showcasing its three perfumes on this platform:

  1. Gender-Neutral Scents:

Looking towards gender equality and breaking the stereotype “for him” and “for her”, Khadlaj is bringing a balanced scent focus on both genders; combining “masculine” depth with "feminine" brightness. 

  1. Luxury Packaging as an Experience:

Perfumes are not only the fragrance but presentation plays a big role nowadays. Khadlaj brings an unboxing ritual packing concept velvet-lined cases, artisan engraving, and reusable keepsake boxes turning fragrance into a tactile and visual experience as much as an olfactory one.

  1. Oud Reinventions:

Oud is the soul of the Middle Eastern Perfumes, Khadlaj’s interpretation uses lighter blends, integrating oud with citrus, florals, or even marine.

Khadlaj as a Global Luxury Leader

Khadlaj is deeply connected in Dubai roots as it originated from the same. It doesn’t only belong to Dubai but its influence also extended to Europe, Asia, and North America. Beauty World Dubai 2025 is a great platform to strengthen global partnership across the world. 

Their combination of authentic heritage and innovative product design has positioned them as one of the few fragrance houses that can seamlessly appeal to both niche collectors and mainstream luxury buyers and one of the most admired Beauty world brands.

Which factors make Khadlaj perfumes stands tall in Beauty world Dubai?

Authenticity – Gives true to Arabian perfume heritage.
Innovation – Khadlaj moves with the trend and brings fresh and unique scent profiles.
Experience – Kadlaj offer an immersive, interactive design.
Engagement – Customers are treated to be a part of Kadlaj family

Final Thoughts

In Beauty World Middle East 2025, Khadlaj Perfumes will be launching products they had strengthened their reputation as a visionary leader in luxury perfumery. From reinventing oud to redefining what perfume gifting can look like, the brand continues to set benchmarks. 

Visit beauty world to experience check all the trendy and new edition launch of Kadlaj Perfumes.